The book states that there are 2 main reasons for blogging: (1) to persuade, and (2) to leave a record. LOL. I think they forgot about (3) to make some money. Yes I know that if that is your only goal, it may be difficult to succeed. However we cannot overlook a major reason why some people such as myself blog. Its not that I don't want to persuade or leave a lasting legacy. But I really want to make some dough.
There were some interesting blog statistics given in the book. These were collected from a study done some time ago. I suspect these numbers are still valid today though. 66% of blogs get less than 1 post every 2 months. And over 92% of blogs are authored by people under the age of 30. The first statistic is not so hard to understand. People start up blogs and either through them away, or don't stick with it. While I know a lot of young people who blog, I know a few older folk who do too. However worldwide, maybe it is the younger generation that is heavily into blogging.
My favorite part of the book were a number of rules for blogging success:
- Post often
- Link freely
- Keep it brief
- Avoid profanity
- Keep titles short
This all sounds like good advice to me. I will try to practice these in this and my other blogs. In fact, I have noticed that I am starting to post more frequently on All Things Blogger. And I am really trying to get myself to be less stingy with outbound links. I am still in the beginning stages of that effort. Maybe I can give a shout out to Blogger whose generosity makes this blog possible. Thanks people.