Some time ago I read an article from CNN Money about “when bloggers attack”. It outlined the best approach for a company to take when bloggers write bad things about the company or its products. In general the article recommended that you first check out the history of the blogger. See if the blog makes any difference to the big picture. Check if the blog is high in the list of search engine result pages for your company. You can always try to generate higher ranked positive hits in the SERPS.
The article warned you to not get emotional or hostile. The best way to handle such a situation is to turn it into an opportunity. For extreme cases, you can always hire a professional company to manage your online presence. This could be a costly option. And it may not provide any more benefit than what you can do yourself.
CNN stated that bloggers in general are fair. I am not sure if I agree with that statement. But let’s assume it is true. The article I read recommended that you provide the blogger with more information. That way they can generate more posts that at least speak the truth. Bloggers are interested in generating more content after all.
I can relate to some of the information in the CNN article. My own posts often criticize companies. However I have not been contacted by any companies following the advice from the article. But sometimes I praise good companies and products. Wouldn’t you know it? I have been contacted by people thanking me for giving them positive reviews in my blogs. Perhaps I am just a small fry. And companies that I slam are just ignoring me. I hope to become bigger and more influential. I also hope that I am not on the receiving end of bad blog posts too.
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