Previously I wrote about Google's new WebM and VP8. They are an open source alternative for video formats. This is in sharp contrast to the H.264 standard which requires a license. Big companies like Apple and Microsoft use H.264. Google also currently pays the license for YouTube videos in H.264 format. However that all might be changing due to VP8.
Larry Horn, CEO of MPEG LA, has said that they are looking into creating a patent pool license for VP8. Google says they did their due diligence with VP8 and On2, the company they bought that developed VP8. Industry seems to be backing VP8. Google is already using VP8 to encode YouTube videos. There is a battle forming here for the future of video.
MPEG-LA is a firm that negotiates claims for patent holders. Some call them patent trolls. A good reason for that might be their assertion that nobody can create a new video codec without infringing upon their patents. Nice. We will see how this plays out. There is big money in video patent licensing. So you know there will be a big battle over VP8.
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